Churches already livestream. Most already have a Facebook page. The open question is whether any of it helps someone new walk in, or a member stay connected during the week.
What we see work: a site that states service times, kids programming, and how to visit in the first screen. Livestream that is easy to find on Sunday and easy to replay later. Online giving. A Google Business Profile with current hours and photos. Email for the people who already said they want to hear from you.
What we do not sell: “virtual reality church” as a default, or a social strategy that treats the congregation like an audience to grow at all costs.
If your current site was built in 2016 and the give button is three taps deep, start there.
