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StatusHVAC Marketing · Co-Op Experts

The HVAC marketing agency that
maximizes your co-op dollars.

Most HVAC marketing agencies run your ads and call it a day. Our staff has worked in the HVAC industry - we know the equipment, the distributors, and the co-op programs. We build every campaign to qualify for manufacturer reimbursement, so your marketing could cost you little to nothing out of pocket.

Get Your Free Co-Op Audit Call (612) 459-7499
Brands We Have Experience With
Google Partner
50%
Co-Op Match Potential
$0
Possible Out-of-Pocket
The Problem

Most HVAC companies are
leaving money on the table.

You're spending thousands on digital marketing every month. Meanwhile, your manufacturer has co-op dollars sitting in an account with your name on it - money designed to pay for the exact marketing you're already doing. The catch? Most agencies don't know how to access it, and most contractors don't have time to manage the paperwork.

That's where we come in. Digital Architects is the bridge between your HVAC business, your distributor, and your manufacturer's marketing funds.

85%
of HVAC contractors leave co-op funds unclaimed
97%
of homeowners search online before calling an HVAC company
30-50%
typical manufacturer co-op match on qualifying marketing
$0
what your marketing can cost with the right co-op strategy
Our Unfair Advantage

We speak distributor.

Most marketing agencies work contractor-to-Google. Our team has worked in the HVAC industry and understands the entire chain: manufacturer → distributor → contractor. That means we don't just spend your budget - we help fund it.

🏭

Manufacturer

Trane, Daikin, Carrier, Lennox & more allocate co-op marketing funds for their dealer networks.

🤝

Distributor

G.A. Larson and other distributors manage co-op programs and approve marketing for reimbursement.

❄️

Your HVAC Company

You get full-service digital marketing - and the manufacturer helps pay for it. We handle everything.

How We Maximize Your Co-Op Dollars

Our team has hands-on experience with HVAC distributor co-op programs and understands the compliance requirements that most agencies completely miss. Every campaign we build is co-op compliant from day one - not retrofitted after the fact.

  • Identify all available co-op funds from your manufacturer and distributor
  • Pre-approve campaigns before launch to guarantee reimbursement
  • Create brand-compliant creative that meets manufacturer guidelines
  • Submit documentation and manage the entire claims process
  • Track reimbursements and report savings alongside marketing ROI
  • Navigate the three-way split: manufacturer + distributor + contractor
Trane
Trane
Co-Op Experience
Daikin
Daikin
Co-Op Experience
G.A. Larson
G.A. Larson
Distributor Experience
+ More
Carrier, Lennox, Rheem...
We Work With All Major Brands
We Know Your Equipment

We don't just market HVAC.
We understand it.

From ductless mini-splits to full unitary systems, we know the products your techs install every day. That expertise shows in every ad, every landing page, and every campaign we build.

Daikin Ductless Mini-Split System
Ductless

Mini-Split Systems

High-efficiency ductless heating and cooling - the fastest-growing segment in residential HVAC. We build campaigns that educate homeowners on the benefits and drive installation leads.

Daikin Daikin
Daikin Heating Unit - Furnace
Heating

Furnaces & Heaters

When temperatures drop, homeowners search for heat - fast. We run seasonal campaigns that put your furnace installation and repair services in front of the right customers at the right time.

Daikin Daikin
Daikin Ducted Unitary Air Conditioner
Ducted Split / Unitary

Central Air Conditioners

The backbone of residential comfort. We market your AC installation, replacement, and maintenance services with campaigns built around seasonal demand and emergency search intent.

Daikin Daikin
Hearth & Home Technologies
Hearth & Fireplace

Hearth & Home Technologies

Fireplaces, stoves, and inserts from the industry leader. We market hearth products with seasonal campaigns that drive showroom visits and installation leads year-round.

HHT Hearth & Home
What We Do For HVAC Companies

Full-service HVAC digital marketing.
Every tactic. One agency.

Every service is built to generate leads for your HVAC business - and structured to qualify for co-op reimbursement.

HVAC SEO & Local SEO

Rank #1 when homeowners search "AC repair near me" or "furnace installation." We optimize your Google Business Profile, build location pages, and create the technical foundation that compounds month after month.

Co-Op Eligible

Google Ads & Local Services Ads

Certified Google Partner running HVAC PPC campaigns that generate booked calls - not junk leads. We manage your LSAs, search ads, and display campaigns with zero wasted spend.

Co-Op Eligible

HVAC Website Design

Fast, mobile-first websites built to convert visitors into service calls. Online booking, financing integration, manufacturer branding, and emergency call CTAs that never stop working.

Co-Op Eligible

Reputation Management

Automated review requests, review response management, and a system that turns every happy customer into a 5-star Google review. Your reputation is your #1 ranking factor.

Social Media Marketing

Before/after installs, tech tips, seasonal promotions, and community engagement that builds trust. We create content that makes homeowners choose you before they even need HVAC service.

Email & Maintenance Reminders

Automated seasonal campaigns that keep your maintenance agreement pipeline full. Spring AC tune-ups, fall furnace checks, and emergency weather alerts that drive repeat business.

5.0★
Google Reviews
300%
Avg. Lead Increase
50%
Co-Op Cost Recovery
7+
Years in HVAC Marketing
How It Works

From audit to revenue. Five steps.

We don't just run campaigns. We build an HVAC marketing engine that pays for itself.

01 - Audit

Co-Op & Marketing Audit

We audit your current marketing, identify available co-op funds, and uncover gaps your competitors are exploiting.

02 - Strategy

Co-Op Aligned Plan

Every campaign is designed to maximize results AND qualify for manufacturer reimbursement. Strategy meets compliance.

03 - Create

Compliant Creative

Ads, landing pages, and content built to manufacturer brand guidelines - so nothing gets rejected at the co-op stage.

04 - Launch

Execute & Optimize

Campaigns go live. We monitor, A/B test, and optimize weekly. Your phone starts ringing with qualified HVAC leads.

05 - Recover

Co-Op Reimbursement

We submit documentation, manage claims, and track reimbursements. You get marketing results AND your money back.

Frequently Asked Questions

HVAC digital marketing answers.

What is HVAC co-op advertising?
HVAC co-op advertising is a cost-sharing program where manufacturers like Trane, Daikin, Carrier, and Lennox reimburse their authorized dealers for a percentage of marketing expenses. Typically 30-50% of qualifying ad spend is covered. This means your Google Ads, website, SEO, and print campaigns could be partially or fully funded by your equipment manufacturer - if the creative meets their brand guidelines and the claims are submitted properly.
How do I know if I have co-op funds available?
If you're an authorized dealer for any major HVAC manufacturer, you almost certainly have co-op funds available through your distributor. Many contractors leave thousands unclaimed every year because they don't know the funds exist or can't manage the paperwork. We'll audit your accounts and tell you exactly what's available - for free.
What manufacturers offer co-op programs?
Most major manufacturers including Trane, Daikin, Carrier, Lennox, Rheem, Goodman, Mitsubishi Electric, Fujitsu, York, and more. Each has different matching percentages, qualifying criteria, and submission deadlines. We have experience navigating multiple manufacturer portals and distributor requirements.
How much does HVAC digital marketing cost?
HVAC marketing typically ranges from $1,500-$10,000+/month depending on services and market size. But with co-op funds, your actual out-of-pocket can drop by 30-50% or more. We provide a free audit to assess your needs and identify co-op dollars that can offset your investment. Some clients end up with near-zero net marketing costs.
What services qualify for co-op reimbursement?
Qualifying services vary by manufacturer but typically include Google Ads, website design, print ads, direct mail, radio/TV, vehicle wraps, and some social media. The key is that creative must feature the manufacturer's branding per their guidelines. We build everything co-op compliant from the start - no rework, no rejected claims.
What's the difference between HVAC SEO and Google Ads?
HVAC SEO builds your organic visibility over time so you rank in Google's free results - it compounds like an investment. Google Ads delivers immediate leads by placing your business at the top of paid results. The best HVAC strategy uses both: Ads for instant leads while SEO builds your long-term pipeline. Both can qualify for co-op reimbursement.
How long until I see results?
Google Ads can generate leads within the first week. SEO results typically begin within 60-90 days, with significant ranking improvements by month 4-6. Our HVAC clients see an average 200-400% increase in qualified leads within 6 months. We provide monthly reporting tied to actual phone calls, form submissions, and revenue.
Do you work with my distributor?
Our team has hands-on experience with major distributor programs including G.A. Larson, and we understand how co-op programs work across all major manufacturers. If your distributor runs a program we haven't worked with yet, we'll learn their specific requirements quickly. Our goal is to be the bridge between your business, your distributor, and your manufacturer's marketing funds.
Can co-op funds cover my entire marketing budget?
In some cases, yes. When you combine manufacturer co-op funds with distributor marketing support, your out-of-pocket costs can be dramatically reduced - sometimes to near zero. The key is working with an agency that structures campaigns to maximize eligibility and handles the entire reimbursement process from pre-approval to final claim.
What makes Digital Architects different?
We're the only HVAC marketing agency that combines full-service digital marketing with real HVAC industry experience. Our staff has worked in the industry and has hands-on experience with distributor co-op programs like G.A. Larson, Trane, and Daikin. We don't just run your ads - we ensure every campaign is co-op compliant, handle the reimbursement paperwork, and maximize the dollars you're entitled to. Most agencies don't even know these programs exist.

Stop leaving co-op
dollars on the table.

Your manufacturer is willing to pay for your marketing. Let us show you how much you're leaving behind - and build the campaigns to claim it.

No spam. Just a real conversation about maximizing your co-op dollars.

Prefer to talk? (612) 459-7499 →