What actually changed in marketing (and what did not)
The 2024 trend list was the same list as 2023: AI, short video, voice, and brands talking about values. Some of that is still true. Most of it does not change what a local company should spend money on.
If you sell a service in a city, the work is still: a site that converts, Google Business Profile, reviews, local pages, and ads on the keywords that mean someone wants to buy this week. Add TikTok or AI tools after that is solid.
We can run the basics and the extras. We start with the basics.
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