Brand marketing is how people decide what you are before they talk to you. Do these. Skip the rest.
Do
Write down who you sell to, in a sentence. Tell the story of the company without inventing a myth. Show up on the two or three channels those people use. Publish things that help them decide (pricing ranges, process, proof), not slogans.
Don’t
Do not ignore what the last campaign actually did. Do not live on one platform. Do not copy the competitor’s look and call it positioning. Do not bury customer complaints.
That is the work. We can run it with you. Call (612) 459-7499.
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