Color is a memory device. Use one or two colors people can repeat back to you, keep them consistent, and make sure they work on a white page, a dark page, and a printed invoice.
We pick palettes from how you already show up (trucks, uniforms, the product) and from what has to stay readable. We do not assign emotions to hex codes and call it psychology.
If you need a palette and a one-page rule sheet, that is a short project. Ask.
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