A loyalty program is advertising you already paid for. It only works if the reward is obvious and the signup is short.
ALDI’s joke “membership” worked because the real offer is the price. Most small businesses are not ALDI. For a restaurant, a punch card or a points app can work. For a service company, a maintenance plan is the loyalty program. For a retailer, a simple discount after the second purchase beats a five-tier VIP club nobody understands.
Use the list of members to send offers they asked for. Do not buy a platform before you know what you are rewarding.
If you want help tying loyalty to ads and email, we do that. Call (612) 459-7499.
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